Business Administration Major | Houghton University

Learn to lead with character and moral integrity in business.

As a Business Administration major, you'll develop effective communication and critical thinking skills. Build a foundation in management principles in a Christ-centered environment, preparing you to work in teams and lead others. Your work will focus on management, marketing, finance, economics, international business or international economics.

Degree Snapshot

Undergraduate - Bachelor's

Degree Types: BS

Areas of Focus: Accounting, Digital Marketing, Human Resources, Leadership, Management

Program Credits: 124

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What will I learn?

Three Houghton business students at conference.

Through Houghton’s degree in Business Administration, you will become career-ready as you:

Study business that's rooted in ethics, leadership and responsibility.
Mix classroom and real-world experiences to see the big picture in business.
Build a foundation in management principles. You can focus in management, marketing, finance, economics, international business or international economics.

Why study Business Administration at Houghton?

Project Management Certification

Complete the Project Management course and become eligible for the CAPM exam. Full-time students are also eligible for discounts on a PMI membership and exams.

Learn more about CAPM certification

Certified Financial Planning® Certification

This new Houghton University minor will provide you with the courses necessary to be eligible for the Certified Financial Planning® exam. 83% of financial advisors say this certification gave them a competitive advantage to their peers.

Explore the certified financial planning® minor

4 + 1 MBA Program

Earn your bachelor’s and master’s degrees with only one additional year of study. You can increase your earning potential and make a positive and lasting difference in your workplace, community and beyond through Houghton's online MBA.

Discover Houghton's MBA Program

Learn From the Experts

You will be taught by professors that have served as Certified Public Accountants, human resource managers, financial consultants, public relations directors, business analysts, television and radio broadcasters, communication strategy managers, organizational effectiveness consultants, lawyers, and entrepreneurs. The experience they bring into the classroom enriches and validates what you learn through their coursework.

Gain Practical Investment Experience

The Business Investment Center is equipped with a 24-foot-long stock ticker streaming the latest quotes and LCD screens showing market commentators and their predictions, while also serving as a trading room, classroom, and study area.

Courses & Degree Requirements

Popular Courses

BADM/COMM 218 Marketing Principles

In this course you'll examine the terms, concepts, and practices of the field of marketing. Marketing helps businesses and other organizations create value and promote long-term consumer relations. Topics include strategic planning, research, product development, price-setting, promotion, distribution, branding, digital and social media marketing, and search engine optimization and search engine marketing.

BADM 481 Senior Capstone: Strategic Management

This capstone course focuses on the strategic management process necessary for competitive advantage and effective organizational planning and development. Take a deep dive into the concepts, techniques and knowledge of core administration areas vital to strategic management. These include marketing, operations, human resource development, finance, accounting, economics, and behavioral and ethical leadership.

ECON 210 Principles of Microeconomics

In this course you'll explore a variety of topics including scarcity, economic method, demand and supply, elasticity, consumer and producer theory, models of product market structure, economic institutions, economics and ethics, economic systems and perspectives, public economics and selected topics on faith integration.

Degree Options

BS - 124 credits

50-51 credits
Required Courses

73-74 credits
Elective courses + general education

Degree Requirements

Areas of Focus

Accounting

Digital Marketing

Human Resources

Leadership

Management

What can I do with a degree in business administration?

Career Opportunities

Students earning a BS degree in Business Administration from Houghton University are prepared for careers as:

Executives*

*Requires extensive work experience

Human Resources Specialists

Management Analysts

Market Research Analysts*

*Double major in Data Science to further enhance your resume.

Sales Managers

Graduate School

Master's degrees options for Business Administration majors:

Business Administration (MBA)
Accounting
Business Analytics
Entrepreneurship
Finance
Information Technology
Marketing
Management
Organizational Leadership

13%

Career growth for Market Research Analysts.

From 2020 to 2030 according to the U.S. Bureau of Labor Statistics.

Houghton business student Johanna Borges Edward sitting at large conference table.

Confident Future

Johanna Borges Edwards ’25 always dreamed of traveling from her home in Costa Rica to study in the United States, and she found Houghton to be the solid Christian university she was looking for – while also the most affordable. As a Highlander, she has fallen in love with residence life, her friends, photography and the opportunity to immerse herself in the culture while practicing her English. Currently planning for internships that will give her experience in both business and marketing, Johanna is confidently looking forward to a future career in the hospitality industry, particularly in working with families while they vacation.

Learn more about Alumni Success and Outcomes