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Be prepared for marketing or promotion roles in profit or not-for-profit businesses.
Whether you seek a career in broadcasting, journalism, public relations, advertising, government service, community development, law, business, teaching or the ministry, the ability to communicate is essential. Learn to shepherd messages with integrity to ethically serve people's needs.
The digital media marketing concentration builds on the core communication courses and further develops your professional skills in the following areas:
advertising
public relations
marketing events such as trade shows
direct mail or other forms of one-to-one communication
web-based or electronic initiatives
Digital Media Marketing Concentration - Degree Requirements
Course Highlights
COMM/BADM 218 Marketing Principles
Examine the terminology, concepts, and practices of the field of marketing. Explore how businesses and other organizations use these to create value and promote long-term consumer relations. Topics include strategic planning, research, product development, price-setting, promotion, distribution, branding, digital and social media marketing, and search engine optimization and search engine marketing.
COMM/BADM 312 Advertising Principles for Digital Media
This course looks at the historic and present-day view of the American advertising. Explore its effectiveness in creating consumer demand for products and services using print, broadcast, digital, web content and other media. This course involves understanding creative executions targeted at key audience segments. You'll have hands-on opportunities with digital content creation and strategic campaign planning.
COMM 304 Social Media Marketing
In this course, you'll study the social interactions and habits of consumers. Explore the various social media channels available to marketers and learn to build social marketing strategies as well as track their effectiveness.
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