Houghton professor working with student in mac lab during media arts class.

Media Arts & Visual Communication Concentration

Explore the complex world of visual media-making.

The media arts and visual communication concentration is a combination of media theory, critical analysis and cultural application. This combined with classes devoted to creative studio work in photography, animation, graphic design, and video make this concentration truly unique.

To make visual media that is effective, creative and ethical, involves critical analysis and cross-disciplinary connections. This concentration emphasizes informed and thoughtful development of visual media-making including new forms of creation, distribution and social engagement outside traditional structures, such as video blogs and digital storytelling.

Get ready to explore and apply your skills and knowledge to the following areas:

  • video production
  • internet and interactive media
  • alternative political or social speech
  • graphic design, information design and infographics
  • documentary from a personal viewpoint
  • visual storytelling
  • support for non-profit organization
Media Arts & Visual Communication Concentration - Degree Requirements

Course Highlights


COMM 243/ART 245 Graphic Design

This course introduces the theory and practice of graphic design communication. Learn the techniques needed to explore 2-D problems and how to interpret verbal language in visual form. You will also get to explore computer design.

COMM/ART 284 Introduction to Digital Imaging

This course introduces the tools and concepts of creating and manipulating images with digital technology. You'll spend time using Adobe Photoshop for projects and engage in class critiques. You will also learn to recognize digital equivalents of traditional art styles, techniques, and forms.

COMM 328 Digital Video II

This course builds on Digital Video I and expands your skills and advanced editing techniques. You'll be introduced to techniques such as multicamera production, compositing, green screen, and videoblogging. You'll be encouraged to prepare film festival submissions and you'll present an outline of cinematic communication history.